It’s time for the 2007 crop of summerassociates to head back toschool, and for law firms to beginscouting next year’s hopefuls. Thatmakes it the perfect time to look at howeffectively large law firms are using theirWeb sites to recruit summer associates.

The conclusion, based on a review ofthe recruiting sites of the AmLaw 100,is that while a handful of firms use themedium to full advantage, most take aremarkably humdrum approach, andsome make surprisingly clumsy missteps.In this first of two parts, we look at someof the more innovative recruiting pages.

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