Law firms have about 200 chances each year to participate in rankings, awards programs or "league table" publications that they hope will distinguish them from the competition and make them look special. Some firms are finding the process increasingly complex and a strain on their marketing resources. Fred Gander, managing partner of Dewey Ballantine's London office, says it's getting harder to distinguish credible rankings from "those which play on vanity, or simply consume too much of our time."
June 25, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Getting ranked, awarded or listed among competitors is easier for law firms these days, but keeping up with the proliferation of publications designed to make them look special has become a lot more complicated.
By some estimates, law firms have about 200 chances each year to participate in rankings, awards programs or so-called “league table” publications that they hope will distinguish them from the competition.
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