Summer associates who want an offer at the end this summer should write it.

One of the best-kept secrets of new associate selection is that with most skill levels being equal, the person who makes life easiest for the decision-makers at the firm will stand out. Perform great research, stay available, demonstrate enthusiasm and write. Write strong memoranda, write “thank you” notes and write articles. By spotlighting lawyers and legal issues, for the benefit of and alongside those with whom they work, associates can solidify their place within the ever-powerful business development paradigm.