Having turned 25 this year, the Susan G. Komen for the Cure breast cancer foundation is embarking on a new phase of its mission with a new logo, new CEO, new general counsel and plans to invest $1 billion in breast cancer research and community health and education programs over the next decade.

President and CEO Hala Moddelmog is a breast cancer survivor herself and former Fortune 500 executive. Prior to joining what was then the Susan G. Komen Breast Cancer Foundation — now called Susan G. Komen for the Cure — this past September, she served as founder and CEO of a private equity firm, became president of a national fast-food chain and was recognized as a woman of achievement by the Greater Atlanta YMCA.