In a race against time, lawyers for AT&T manage to replace the Cingular trademark jack on a NASCAR Chevrolet with an AT&T logo prior to a North Carolina race on Saturday. Earlier that day, a legal race had led from the home of a U.S. District Court senior judge to a panel of the 11th Circuit. NASCAR fans' fierce loyalties to drivers' sponsors translate into big advertising revenue, lawyers for the parties have argued during the case. Cingular was recently absorbed in the merger of BellSouth and AT&T.
May 30, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Race car driver Jeff Burton came in fourth in a May 19 NASCAR event, but his No. 31 Chevrolet still won big that day — on a different fast track.
Lawyers for AT&T, the car’s sponsor, beat out their counterparts from NASCAR and Sprint Nextel in a legal race that led from the home of a U.S. District Court senior judge that Saturday morning to a three-judge panel of the 11th U.S Circuit Court of Appeals later that afternoon.
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