X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Trademark licensing in all its forms — promotional, collateral and classical — has become an increasingly large and dynamic part of the global economy. It has been reported that in the United States alone manufacturers paid nearly $6 billion in licensing royalties in 2003. Although nearly one third of all global commerce in trademark licensing is generated outside the United States, many of those licensed goods are eventually floated into the U.S. stream of commerce.

While the majority of trademark licensing agreements involve “mere” or “pure” licensing, under which the trademark owner does little more than give another (usually a manufacturer) permission to use its trademark, in other instances the trademark owner will involve itself to some degree in the design and manufacture of the licensed product. In both instances, trademark licensors who do not actually manufacture the licensed product need to consider the various theories of products liability that U.S. plaintiffs might use to hold them liable when claimed defects in licensed goods give rise to personal injury litigation.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]

 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.