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Maybe the “i” in intellectual property should be lower case, as in iNtellectual property.

As Apple Inc. just announced record quarterly profits of $770 million, the iTunes world created by Apple, through its iPod portable music player and iTunes online music store, offers a different and ultimately more successful legal answer to regulating and protecting legitimate business interests in intellectual property. For IP practitioners, it requires a deep understanding of technologies, of foreign trade and international law, the interrelationship between patents, trademarks and copyrights, and the ability to see past the products, technologies and businesses of tomorrow.

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