Sports analogies are perennially useful. Consider, for example, the phraseologies of football. For anyone who needs to sell in order to eat, football announcers offer a rich vocabulary focused on the goal line — on getting close to the real payoff and then focusing mightily on making the score.

An analogy pertinent to the art and science of new business generation is the “red zone,” which refers to the final 20 yards the team must traverse before the goal line. Here, the key players deploy their most exacting and customized plays to hit their target.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]