Too many library patrons consider a library to be brick and mortar, filled with books, and think they must go to the library to seek the assistance of a librarian. Parts 1 and 2 of this series discuss how most of librarians’ traditional “hats” have developed online aspects. I now want to discuss moving our assistance — reference — online and promoting information collaboration by means of social software.

There are benefits to an in-person reference session, but if our patrons are not coming to the library, we should go to them and make it easier for them to come to us — virtually.

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