Companies caught up in the YouTube craze are eager to put videos created by consumers on their Web sites and in TV spots -- but their attorneys are trying to restrain them long enough to explain the legal pitfalls. The consumer clips are typically rounded up through a contest, with a promise to broadcast or post the winners. Most lawyers advise clients to wade carefully into the uncharted legal waters, given the potential for copyright infringement, defamation, false advertising claims and brand damage.
March 26, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Companies caught up in the YouTube craze are eager to put videos created by consumers on their Web sites and in TV spots — but their attorneys are trying to restrain them long enough to explain the legal pitfalls of such advertising.
The consumer clips are typically rounded up through a contest, with a promise to broadcast or post the winners. In a recent Doritos campaign, the winners were aired in commercials during last month’s Super Bowl XLI football game and are still posted online.
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