As part of the switch to all-digital broadcasting, stations have gained the ability to offer five or more channels simultaneously, using the same amount of spectrum to which they have devoted a single analog channel since the dawn of the business more than 70 years ago.
By leasing a digital channel from an established broadcaster, an independent programmer could have access to the airwaves without raising the millions needed to launch a stand-alone TV station or go through the headache of finding a scarce available channel.
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