You know how it is: e-commerce movers and shakers like bullet points. With too much to do, they have time to read only what really matters — especially if it can fit on one screen.
But after finally making the difficult decision to sell the business that he or she built, how does that entrepreneur react when his or her attorney sends 50 pages of fine print for review? It doesn’t get any better when he asks for the “key points” — and finds that the “summary” has 20 pages of said “key points.”
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