When firms are disappointed that their “marketing” efforts fail to bring in new clients and new business, it’s often because they don’t understand the difference between marketing and sales.

According to Sally Schmidt, a consultant and pioneer of in-house law firm marketing, “marketing” provides a strategic umbrella for a host of activities, from planning and research, PR and other communications, and events to direct business development activities.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]