Microsoft has started linking users' search habits with other personal information as it prepares to show more personalized advertisements. The company joins Yahoo and other major Internet sites in implementing personalized ads based on Web surfing habits, a practice known as behavioral targeting. Although critics worry about companies knowing too much about their customers, Microsoft and other proponents of behavioral targeting believe users ultimately benefit when they see only ads relevant to them.
December 29, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Microsoft Corp. has started linking users’ search habits with other personal information as it prepares to show more personalized advertisements.
With the use of small data files known as cookies, Microsoft can link information users provide when they sign up for Hotmail e-mail and other services with data on what they view and search for on various Microsoft sites, such as those for maps, Web journals and finance.
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