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Daytime TV viewers long have been accustomed to lawyer commercials full of bad acting and promises to “get what you deserve.” But a recent advertisement running nationwide on the cable channel Bloomberg Television takes a slightly different tack. Big white letters flash over a bold red background as a stentorian voice asks: “Are you an inventor? Has your patent been infringed?” Boston-area plaintiffs attorney James Sokolove wants to know, and he’s the first attorney to use TV commercials to find out.

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