For many lawyers, the word "sales" conjures up images of mechanized cold calling or making overly rehearsed pleas for new business. But if you think that relatively few law firms have tried sales training, think again, says consultant Jim Hassett. With corporations cutting the number of outside law firms they use, sales training is one of the ways many firms are responding to the competitive environment and to the changing definition of what it means to be a successful lawyer.
December 15, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
For many lawyers, the word “sales” conjures up images of mechanized cold calling or making overly rehearsed pleas for new business. But if you think that relatively few law firms have tried sales training, think again.
In a survey by ALM Research, a division of ALM Media, publisher of LawFirmInc., and The Brand Research Company, a majority of the 157 law firms that responded had implemented some type of sales training.
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