For many lawyers, the word “sales” conjures up images of mechanized cold calling or making overly rehearsed pleas for new business. But if you think that relatively few law firms have tried sales training, think again.

In a survey by ALM Research, a division of ALM Media, publisher of LawFirmInc., and The Brand Research Company, a majority of the 157 law firms that responded had implemented some type of sales training.

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