An associate at Delaware's Young Conway bravely entered the blogosphere at a partner's urging. With about 100 attorneys, the firm operates national practices that include bankruptcy, corporate law and intellectual property litigation. The associate soon realized the most successful blogs focus on a nuanced niche. Attorney and law marketing consultant Micah Buchdahl follows the blog creation process and gleans some lessons about how you can promote your firm -- and yourself.
November 27, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
It started the traditional, old-fashioned way. On Aug. 14, 2006, a senior partner reads an article and gives it to an associate in her practice group.
“Look at what this young associate did for his firm,” said the partner, passing along an issue of IP Law & Business that highlighted a successful intellectual property law blog, Dennis Crouch’s Patently-O.
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