New Jersey’s attorney general says the state’s high court would be right if it stood firm, though there’s some wiggle room, on a ban on advertising linked to The Best Lawyers in America and Super Lawyers.

Ads touting a lawyer’s selection as “best” or “super” are inherently misleading, aren’t protected by the First Amendment and fall afoul of New Jersey’s Rules of Professional Conduct, the attorney general’s office says in a brief filed on Wednesday.

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