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It is well settled that a patent or copyright licensee may not sublicense that right absent specific authorization. See Gardner v. Nike, Inc. 279 F.3d 774 (9th Cir. 2004); Unarco Industries, Inc. v. Kelley Co., 465 F.2d 1303 (7th Cir. 1972); In re Patient Education Media, Inc, 210 B.R. 237 (S.D.N.Y 1997). Trademarks are often grouped with patents and copyrights as “intellectual property,” but fundamental differences among the genres exist. See, Sony Corp of America v. University City Studios, 464 U.S. 417, 439 n.17 (1984). Do the same policies supporting the so-called “no sublicense” rule in the patent and copyright context apply to trademarks and related publicity rights?

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