Law firms and the professionals who help market them face a wide range of challenges and opportunities. These issues range from strategic, such as positioning or branding, to tactical, such as honing better presentation skills. Consultant Mary Beth Pratt offers a roundup of advice from five experts who attended a program hosted by Reed Smith last month. Among the advice by former television reporter Jill Chernekoff: During presentations, forget your ego and speak to express, not to impress.
October 23, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Law firms and the professionals who help market them face a wide range of challenges and opportunities. These issues range from strategic (such as positioning or branding) to tactical (such as honing better presentation skills).
At a program last month hosted by Reed Smith, members of the Delaware Valley Law Firm Marketing Group heard five experts expound for 10 minutes each on issues that firms and their marketers deal with every day.
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