The language is clear: “An advertisement or solicitation shall not depict the use of a courtroom or courthouse.”

While using a courthouse in an ad for your law firm may be a clich� — and fail to set you apart from the competition — it hardly seems intuitive that doing so would violate advertising guidelines. That will be the case in New York if the proposed rule goes into effect in November. Across the country, advertising rules continue to evolve, so pinpointing how to best spend your marketing dollars can be challenging.

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