When it comes to managing brands, Coca Cola and PepsiCo are rated among the best in the world. But three weeks after allegations erupted in India that their drinks contain pesticide residues, the companies have done little to address the issue, apparently hoping it will blow over. Now, they're coming under fire not only for the initial allegations but also for their lack of a public response. The controversy is stirring up issues of nationalism and lack of national government regulations.
August 30, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
When it comes to managing brands, Coca Cola Co. and PepsiCo Inc. are rated among the best in the world. But three weeks after allegations erupted in India that their drinks contain pesticide residues, the companies have done little to address the issue, apparently hoping it will blow over.
The companies have taken a beating since a New Delhi-based private research group, the Center for Science and Environment, made the allegations Aug. 3.
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