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FIFA’s reputation for strict trademark enforcement had been getting worse in the weeks leading up to the World Cup football (soccer, to Americans) tournament in Germany. But after “the lederhosen incident” on June 16, FIFA, or the F�d�ration Internationale de Football Association, entered the theater of the absurd. On that day, security officers at a stadium in Stuttgart, acting at FIFA’s behest, made more than 1,000 male fans of the Dutch soccer team remove their pants. The underwear-clad group then cheered Holland on to a 2-1 victory over the Ivory Coast.

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