A recent research project involving New Jersey law firms revealed that many firms, especially solo practitioners, don’t have a Web site. Would you consider not listing your firm’s phone number? A Web site is tantamount to a phone book listing. True, a significant amount of law firm business is generated by referral but, in today’s tech world, the first thing your referral will do is check out your firm’s Web site before giving you a call to see who and what you are and how well you’re suited to meet his needs.

The purpose of a Web site is to inform and educate. It’s not an advertisement in the strictest sense of the word. It’s more comparable to a listing in Who’s Who, though it’s not selective and you don’t need an invitation to be listed.