When Joseph Siino came on board as Yahoo's first vice president of IP, the company needed to transform itself from Internet portal to global digital media company to compete with fellow giants Google and Microsoft. Siino's job was to figure out a way to use -- and expand -- the company's growing IP portfolio to build business partnerships with any company that could provide valuable digital content and products. That doesn't exactly sound like a job for a lawyer, but Siino appears to be pulling it off.
June 26, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
When Joseph Siino came on board as Yahoo Inc.’s first vice president of intellectual property, the company needed to come up with a unique approach to managing its intellectual property assets.
Yahoo needed to quickly transform itself from Internet portal to global digital media company to compete with fellow giants such as Google and Microsoft Corp. It needed to use its technology patents to generate and distribute media content from its site.
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