How often do you nod to your waiter that your restaurant entr�e is fine when it’s really not? It’s easier, after all, just to finish the meal and patronize a different restaurant the next time you go out, right? Are your clients doing the same thing? Do you really know? Not if you don’t ask.

But how will your clients respond to such an inquiry, more formally known as a client-satisfaction survey? Firm after firm and consultant after consultant report that firms that conduct client satisfaction surveys generally receive more positive than negative feedback, have an opportunity to address and resolve issues that could otherwise end valuable business relationships, and are profusely thanked for the check-ins.

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