After 60 years in Los Angeles, Thelen Reid & Priest thinks it can go Hollywood in a big way.

While the firm does work in intellectual property and in various aspects of entertainment, it’s now auditioning for a leading role in the lucrative convergence of the two. The competition will be fierce, as a lot of firms with a Southern California presence are focusing on the nexus of entertainment IP and the technology that delivers it in new ways.

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