Sweeping new restrictions on attorney advertising are apparently on the horizon as the four presiding justices of New York’s appellate divisions this week agreed on comprehensive reforms of the disciplinary rules as they relate to lawyer solicitations.

The proposed new rules are so expansive and cover so many angles — from soliciting mass tort clients to sponsoring pop-up Internet ads to using celebrity voice-overs — that the justices have taken the unusual step of ordering a 90-day public comment period before the disciplinary standards take effect. That period runs until Sept. 15, with the rules slated to take effect Nov. 1.

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