The Internet was once hailed as the fastest way for a company to market its brand. Now it turns out to be the fastest way to kill one, too.
Tech magazine publisher CMP Media found this out when it coined, publicized and then lost control over the term “Web 2.0,” a description of the Internet in the post-dot-com era.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]