Technology has emerged as a critical trial advocacy tool in product cases. In an electronic world where information is delivered in 30-second sound bites, 1-minute commercials, and 12-minute programming segments, technology can be used to convey complex information about product design and use in the bite-sized pieces needed to connect with today’s jurors.

Nevertheless, despite the relatively short history of technology in the courtroom, myths about its use abound. A trial lawyer’s blind adherence to these myths – especially in cases that cry out for the streamlining offered by cutting-edge technology – will limit the lawyer’s effectiveness as an advocate.