In 1995, Raymond Howarth registered the "Big Ass" mark and began selling Big Ass Beer. He also licensed the name to the Milano Family Winery. But when Adler Fels Winery's Big Ass Cab, Big Ass Zin and Big Ass Chard cropped up at a wine show, Howarth decided to protect his trademark. Such label disputes are increasing with the meteoric growth of the $45 billion California wine industry and are generating a healthy source of revenue for firms with a wine law practice.
May 24, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
A glass of Big Ass wine is not just any big-ass glass of wine, and two vintners are going to court to prove it.
Wine connoisseurs may not have heard of a wine (or rather, wines) called Big Ass, but the quirky label has triggered a bi-coastal legal fight that highlights the growing importance of trademarks and brand names in the ever-more-crowded wine market.
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