Greenberg Traurig partners James S. Altenbach, Joel A. Katz and Stephanie Ratcliffe advised an Atlanta company’s recent venture into the Chinese Internet market.

HowStuffWorks Inc., a unit of Atlanta-based Convex Group Inc., and INTAC International Inc. agreed to form a new company to develop commercial Web sites targeted to Chinese users. The new company, which will be called HSW International, will pair the content rights owned by HowStuffWorks with the sales channels in China developed by INTAC. HSW will generate revenue through advertising sales.