Almost 30 years ago, when bans on law firm advertising were lifted, the marketing profession "was extremely lopsided -- a skirt industry," as a female member of the profession puts it. But times have changed, and now men are also competing to be chief marketing officer, a job that can pay at least $200,000 at major law firms. The higher salary has been accompanied by an increase in responsibility and prestige, with many CMOs getting a "seat at the table" and helping to drive law firm strategy.
April 14, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Almost 30 years ago, when bans on law firm advertising were lifted, most in the industry will tell you that the marketing profession was little more than a one-woman-band who put out a firm brochure.
Times, they have changed. Law firm marketing is becoming recognized as a necessary step for major firms to stay competitive, at least according to the chief marketing officers who handle that function.
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