Luce, Forward, Hamilton & Scripps is picking up a five-lawyer Holland & Knight office in Rancho Santa Fe, Calif., a bedroom community north of San Diego, part of a new regional growth strategy at the 194-lawyer San Diego-based firm.

Earlier this month, litigator Bruce Ross joined Luce Forward as the partner in charge of its Los Angeles office, bringing with him a team of nine Holland & Knight trusts and estates attorneys. That doubled the size of the Los Angeles office, underscoring the firm’s strategy to increase its presence there.