Google. Pay-per-click. Yahoo.Keywords. Search engine optimization.Hits. Web searches.Search engine ranking. Sponsored ads.Title tags. In many ways, these words blurtogether. You probably know some ofthem. Others, like Kanoodle, bots ormetatags, may sound like gibberish.Welcome to the world of Internet marketing.

What is a law firm to do? How does yourfirm sort through the thicket of geek-speakand determine the best way to market itsWeb site? Unfortunately, there is no singleanswer. Instead, there are numerousoptions, just as there are when you advertiseon television, in newspapers or in theYellow Pages. Although many conceptsbehind Internet marketing are merely traditionaltechniques applied to a new medium,there are differences. The greatest distinctionis the technology. But the goal isthe same — getting new clients.

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