Blogging as a business model? Perhaps “vlawging”? “What’s that?,” you ask. It’s a term for video blogging in the legal community. And it’s just one of the Web-based marketing tools that The Williams Law Firm of Newport Beach, Calif., has in its arsenal. Since October 2004, the firm has added audio and video podcasting to enhance its blog, mayitpleasethecourt.com (MIPTC).

Founding partner J. Craig Williams came to the blogosphere party early. He started blogging in August 2003, and says that the firm has brought in $1.5 million in revenue since that time, due in large part to MIPTC. “We’ve been getting one or two calls a week,” says Williams, the firm’s primary blogger. MIPTC generally features posts on the firm’s primary practice area, business litigation, including environmental, employment and intellectual property issues. Williams occasionally delves into other topics of interest, as well: “If I find it interesting, my readers will too,” he says. The firm also has two other blogs, sharksinthewater.net and acriminalwasteofspace.net.

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