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Blogging as a business model? Perhaps “vlawging”? “What’s that?,” you ask. It’s a term for video blogging in the legal community. And it’s just one of the Web-based marketing tools that The Williams Law Firm of Newport Beach, Calif., has in its arsenal. Since October 2004, the firm has added audio and video podcasting to enhance its blog, mayitpleasethecourt.com (MIPTC).

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