Did you know that in 2004, there were 59,945 attorneys practicing in New Jersey? In Morris County alone, there are 89 law firms that employ 10 or more people. A lot of law firms means a lot of competition for cases. Yet, when you look at attorney Web sites, too many of them lack comprehensive information that the person seeking counsel wants and needs to know.

Recently my partners and I were called on to write a Web site for a law firm, so our first step was to look at other law firm Web sites. What we found surprised us because, with few exceptions, Web sites were written from the attorney’s point of view, rather than from the point of view of the person seeking counsel.