At a time when publishers are suing to prevent Google from putting excerpts of copyrighted books online, HarperCollins has started an advertiser-supported program that will offer a free look at the full text of selected works.

The Harper program, announced Monday, is being launched with Bruce Judson’s “Go It Alone! The Secret to Building a Successful Business on Your Own.” The book was published in hardcover at the end of 2004, and recently came out as a paperback. Anyone who wants to read the whole text can visit the author’s Web site, www.BruceJudson.com.