Corporate America wouldn't think of launching a product without market research, and now that same mind-set is slowly catching on among law firms faced with ever-increasing competition. Market research can show firms what best serves existing clients and how that translates into a campaign to find new business. But a firm that commissions a branding study runs the risk of learning that its reputation is not as strong as it thought -- or worse, that it has no reputation at all among would-be clients.
January 09, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Lerner, David, Littenberg, Krumholz & Mentlik has a big book of intellectual property business and a loyal client base. But the 61-lawyer Westfield, N.J., boutique isn’t leaving the future to chance.
As larger, full-service firms expand their IP departments, the firm wants to glean empirical data on how to make sure its name will stay high on the lists of corporate counsel needing such work.
Presented by BigVoodoo
Law firms & in-house legal departments with a presence in the middle east celebrate outstanding achievement within the profession.
The premier educational and networking event for employee benefits brokers and agents.
The Legal Intelligencer honors lawyers leaving a mark on the legal community in Pennsylvania and Delaware.
A large and well-established Tampa company is seeking a contracts administrator to support the company's in-house attorney and manage a wide...
We are seeking an attorney to join our commercial finance practice in either our Stamford, Hartford or New Haven offices. Candidates should ...
We are seeking an attorney to join our corporate and transactional practice. Candidates should have a minimum of 8 years of general corporat...
MELICK & PORTER, LLP PROMOTES CONNECTICUT PARTNERS HOLLY ROGERS, STEVEN BANKS, and ALEXANDER AHRENS
