A Google search of "law firm" produces more than 89 million results. Given that, how can small firms, with their tighter marketing budgets, stand apart from the crowd? The answer is by fully embracing the latest wave of marketing technology tools, including blogs, podcasts and RSS feeds. Many attorneys have already done just that. Intellectual property lawyer Douglas Sorocco estimates that his Oklahoma City firm has gained six figures worth of business since he began blogging in 2004.
January 05, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
A Google search of “law firm” produces more than 89 million results. So how can any law firm stand apart from the crowd?
The answer isn’t always to spend more. Witness that a recent survey of the Web sites of the Am Law 200 — by marketing consultants Greenfield/Belser and The Brand Research Co. — found that many sites fail to effectively market their law firm or differentiate themselves from competitors.
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