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Because feedback interviews can broaden and deepen relationships, lawyers should spend 80 percent of their marketing time with existing clients. Cross-marketing opportunities can also arise when clients are asked some simple questions. But it's important to use your interview time wisely, in part by focusing on the right clients.
September 12, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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