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How to Really Set Yourself Apart From the Competition

Many law firms spend a lot of time and money trying to convince potential clients that their firm is the best, employing tactics touted by so many marketing gurus, like "positioning" and "branding." But columnist Mark Merenda says you can be the world's most brilliant attorney and still starve. The real secret to differentiating yourself from the competition and having an endless stream of business is simple, says Merenda: Just write a script -- and hug your clients.

June 13, 2005 at 12:00 AM

1 minute read

By Mark Merenda | Updated on June 13, 2005
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