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What began with Katherine Hepburn's character dumping Gordon's gin overboard in "The African Queen" and evolved into luring the alien in "ET" with Reese's Pieces has grown to a $4 billion annual business known as "product placement." The flip side, the misplacement of a product in a setting considered damaging to the corporate image, produces lawsuits. New digital technology has also opened ethical and legal questions of control over public images.
May 25, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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