In a departure from images of late-night client dinners at fancy restaurants, McKenna Long & Aldridge is using breakfast briefings to lure business. Chairman Jeffrey K. Haidet says the meetings let the firm showcase the office, while saving evenings for family. A similar philosophy is upheld by Troutman Sanders partner Richard E. "Chip" Thompson II, who says, "Relationships with people are built upon sincere, real foundations. And taking someone out and wining and dining them is not who we are."
May 16, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Atlanta law firms are always looking for new ways to attract, maintain and entertain clients. Now, at least one major firm has begun pushing aside champagne bottles and golf clubs in favor of Danish pastries and dialogue in a new rainmaking effort.
Jeffrey K. Haidet, chairman of McKenna Long & Aldridge, says his firm has started “breakfast briefings” to lure potential clients.
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