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Holly Pranger wants the world to know that “porn squatting” is not OK. So last week the San Francisco solo sent out a press release telling people why the practice — which entails registering a Web site under a porn star’s name without authorization — should be avoided. The occasion was her recent victory for Lexington Steele, the “unprecedented three-time Adult Video News Male Performer of the Year,” according to the press release. His name was co-opted by a squatter who set up the Web site lexingtonsteele.com.Through an arbitration before the Internet Corporation for Assigned Names and Numbers, Pranger won back Steele’s domain name.“Normally I wouldn’t put out a press release in connection with this, but Lexington Steele is a famous person,” she said. “This is a common problem in the industry for adult performers.”Pranger said porn performers and would-be squatters alike should know that a famous name is intellectual property gained both through common law and good will.“You take all of your blood and sweat and tears and you sum that up, and that’s your good will,” she said.Steele, it would seem, has plenty of good will thanks to a 700-film career highlighted by such works as “Hoochipalooza” and “Ebony Does Ivory 3.”An intellectual property specialist, Pranger said Steele is the first adult film star she’s represented, but likely not the last. “I really do think that they’re a targeted industry for squatting,” she said, largely because many actors aren’t aware of their rights.The process of retrieving a domain name, she said, is relatively simple: The arbitration is done by mail, and lawyers like Pranger often charge a flat fee for the proceeding.Now that Steele has his name back, Pranger said they’re considering filing suit against the squatter, Russian Communications. In the meantime, she’ll continue to take clients from all walks of life looking to protect their good names.

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