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Protecting the Marlboro brand, which has an estimated worth of $22 billion, has become a lot trickier since states started raising taxes on cigarettes in 2002. To combat the growing problem, Philip Morris took the unusual step of creating a brand integrity department, and named Jack Holleran senior vice president of compliance and brand integrity. Holleran goes after counterfeit cigarettes, illegal imports, and genuine cigarettes sold illegally across state lines.
February 07, 2005 at 12:00 AM
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The original version of this story was published on Law.Com
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