Deal Watch: Skadden, Sidley, Slaughter and S&C Lead Big Paper Deal, While Private Funds Grow Massive
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An increasing number of law firms are hiring business development professionals to help them land new clients. Distinct from traditional marketers -- who work on firm branding, brochures, seminars and community networking -- business developers take a more targeted approach involving the once-dreaded term "sales." The strategy requires lawyers to add a little hustle to their skill set -- and to trust nonlawyers.
January 19, 2005 at 12:00 AM
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The original version of this story was published on Law.Com
Deal Watch: Skadden, Sidley, Slaughter and S&C Lead Big Paper Deal, While Private Funds Grow Massive
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