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Geico Claims Google Advertising Policy Violates Trademark Law

A federal judge heard arguments Monday in a trademark dispute that could threaten millions in advertising revenue for search engine Google. Auto insurance giant Geico argued that Google should not be allowed to sell ads to rival insurance companies that are triggered whenever Geico's name is typed into the Google search box. Geico claims that Google's AdWords program causes confusion for consumers and illegally exploits Geico's investment of hundreds of millions of dollars in its brand.

December 14, 2004 at 12:00 AM

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By Sam Hananel | Updated on December 14, 2004
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