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"Sales" is a dirty word in the legal profession. But the stark reality is lawyers across the United States are aggressively selling their services. Evidence of the trend may be seen in Day, Berry & Howard's recent hiring of a chief marketing officer and also a business development head. Whether firms actually refer to those positions as "sales" functions depends on whom you ask ... and possibly when you ask them.
September 09, 2004 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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