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When it comes to snaring new business, today's solo and small firms often go head to head with larger firms that boast much larger marketing budgets. It's crucial to choose your marketing and promotional tactics wisely as you go up against the Big Dogs. The first line of offense: Identify target audiences and make sure your tactics will get heard loud and clear, whether in their homes or their places of business.
September 07, 2004 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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